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KSB 2025 Product Launch Conference & German Beer Festival Successfully Held
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KSB 2025 Product Launch Conference & German Beer Festival Successfully Held

KSB 2025 Product Launch Conference & German Beer Festival Successfully Held

November 04, 2025

On October 24th, Shanghai's Minhang District was bathed in autumn hues, its branches laden with ripe fruits. As night fell, the Kaisi Bi Shanghai factory in Minhang Economic and Technological Development Zone lit up with dazzling lights. The event featured exotic castle decorations, melodious German music, and the aroma of beer wafting through the air. The annual Kaisi Bi product launch and German Beer Festival arrived as scheduled.

This is not only a traditional event that has lasted for more than a decade, but also an important moment for KSB to convey firm confidence to the China market and demonstrate its technical strength.

The annual gala was attended by distinguished guests and partners, including Mr.Zhu Xuejun, Chairman of the Minhang District CPPCC; Mr.Zhang Jianxin, Director of Jiangchuan Subdistrict; Mr.Ralf Kannefass, Executive Director and Chief Sales Officer of KSB Group; Ms.Ayasse Sonja, Corporate Communications Lead of KSB Group; and Mr.He Jun, Executive President of KSB North Asia, who all witnessed this year's grand event.

 

Hardcore product launch: another breakthrough in German quality

AmaCan D Series: Making Safety Visible

 

One of the flagship products at this launch event is our next-generation shaft-type submersible pump, the AmaCan D Series. Its standout feature is the intelligent safety monitoring system, which uses an innovative integrated sensor unit to continuously monitor and evaluate critical parameters such as leaks, bearing temperature, motor temperature, and vibration. This system provides real-time operational status visibility, effectively eliminating potential risks at their source.

In industrial applications, equipment reliability often determines the safety of the entire system. The AmaCan D series is our latest interpretation of the concept of 'preventive maintenance'.

 

 AmaCan P Series: The All-Rounder for Diverse Applications

 

The new-generation AmaCan P series submersible axial flow pumps demonstrate exceptional adaptability. They effortlessly handle municipal sewage, industrial wastewater, rainwater drainage, and irrigation systems. Notably, their corrosion-resistant and wear-resistant materials enable applications in demanding environments such as sewage treatment, flood control, and even marine aquaculture systems.

The launch of these two products once again proves to the market the commitment and confidence of Keshi's German quality.

 

From "selling pumps" to "selling code": a new milestone in digital transformation

 

This year, KSB Shanghai has delivered an exceptional performance with software sales reaching nearly 8 million yuan. This achievement reflects the company's solid progress in transitioning from a traditional manufacturing enterprise to a digital solutions provider.

At the event, KSB once again drove its digital roadshow vehicle into the factory, presenting products, equipment, and digital achievements vividly to customers. Inside the vehicle, alongside the aroma of German beer, there were pulsating smart data a vivid reflection of KSB's digital strategy.

 

KSB not only manufactures high-quality pumps, but also provides intelligent system solutions that enable equipment to "think" and data to create value. 31 years of deep cultivation: from production base to global innovation source

 

Looking back, KSB Shanghai has been rooted in Minhang Development Zone since 1994, and has been through 31 years. These 31 years have been a period of synchronized development between government and enterprises.

Minhang District has provided a high-quality business environment, policy support and talent resources, and KSB has responded with technological innovation, continuous investment and international standards.

Today, China has grown into the global "second center" and "global innovation source" of the KSB Group, achieving a magnificent transformation from "China manufacturing" to "China R&D" and from "importing standards" to "exporting standards". The technologies we develop here and the standards we establish are being exported to the global market in both directions.

As Mr.Zhu Jiongyi said: "We look forward to further deepening cooperation with Minhang District government to help the sustainable development of the business and create another 30 years of brilliance!"

 

Culture is not translation, but co-creation

 

For three consecutive years, KSB has been honored with the title of "China's Outstanding Employer", a recognition that reflects its emphasis on "people". How can the rigorous tradition from Germany be deeply integrated with China's innovative culture? How can professional industrial technology become more accessible?

The annual German beer festival gives the answer.

When Germany's traditional beer culture meets China's warm hospitality, and when rigorous technical exchanges blend into a relaxed and enjoyable atmosphere, customers and partners not only gain a deep understanding of the products but also experience Kaisi's corporate culture, brand values, and humanistic care. As Mr.Kannefass said, "We have been running this event for over a decade, and both customers and business partners love it. In this relaxed atmosphere, everyone can ask all their questions about our products, and business partnerships become even stronger. This is thanks to the friendship between China and Germany."

Culture is not translation, but co-creation; technology is not an island, but a bridge. Kaisi has achieved both.

 

Build a green future with an open attitude

 

As one of the world's top three pump manufacturers with a history of over 150 years, KSB has always emphasized both technical depth and cultural warmth. With the deepening of green manufacturing and digital strategies, we are adopting a more open attitude to support the high-quality development of China's manufacturing industry.

The product launch and German Beer Festival is not only a demonstration of the achievements of the past year, but also a solemn promise for the future:

Continuously driving technological innovation to deliver smarter and more reliable products.

Deepen digital transformation by upgrading from a pump and valve service provider to a digital solutions provider.

Practice green concepts and contribute to sustainable development.

Reinforce cultural exchanges to build an ecosystem where employees and the company grow together.

We look forward to working together to create a better tomorrow and witness more moments of innovation and breakthrough in the future cooperation!

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