KSB held its largest-ever Sales Partner Conference in Yixing, Jiangsu Province, on April 2, 2025. The conference brought together industry leaders from across China's pump and valve sectors to chart a course for future growth. The record-breaking attendance of distributors underscored KSB's strong brand appeal and industry influence.
The conference opened with remarks from Mr. Ralf Kannefass, CSO of the KSB Group, who reiterated the strategic importance of the Chinese market and KSB's sales partners to the Group.
A high-level leadership forum followed, featuring Mr. He Jun, Executive President of KSB Asia North, in a deep-dive discussion with several KSB Group Global Business Unit Presidents: Mr. Bernd Hoffmann (Global Petrochemical and Chemical), Mr. Christian Haag (Global General Industry), Mr. Thomas Pabst (Global Energy), Mr. Michael Schneider (Global Water), and Mr. Andreas Laschke (Global Valves). This panel provided a global perspective on industry trends, offering guidance to sales partners.
Mr. He Jun personally unveiled the "KSB Sales Partner Ecological System (SPECS)," a powerful digital platform developed by KSB to support its sales partners. He demonstrated the system's numerous integrated features, capturing the attention of the attendees. SPECS, accessible via mobile devices, is designed to significantly enhance the efficiency and collaboration capabilities of sales partners, demonstrating KSB's commitment to driving industry transformation through digital technology.
Clear Channel Strategy: Mr. Frank Zhu, General Manager of Shanghai KSB Pump Co., Ltd., provided a comprehensive review of the 2024 channel performance and outlined the strategic direction for channel development in 2025, clarifying the path for KSB and its partners to move forward together.
Robust Financial Support: Mr. Kevin Dong, CFO of KSB Asia North, detailed KSB's financial support policies for sales partners, providing a strong financial foundation for deeper collaboration and business expansion.
Precise Market Outlook: Ms. Joyce Teng, HR Director and Marketing Director of KSB Asia North, reviewed KSB Shanghai's marketing efforts in 2024 and shared insights and forecasts for 2025 and beyond, helping partners accurately grasp market trends and gain a competitive edge.
Service Excellence for Value Enhancement: Mr. Zhang Yong, Director of KSB SupremeServ of KSB Asia North and General Manager of KSB Tianjin, emphasized the critical value of superior service in today's competitive market and introduced KSB's latest SupremeServ system, designed to help partners improve customer satisfaction.
Digital Pioneer, Leading the Future: Dr. Dai Linsha, Chief Data Scientist of KSB Shanghai, showcased KSB's latest digital achievements, including "Ki-Pump Sentinel," highlighting KSB's leadership in digital transformation and its commitment to empowering the industry with digital technology.
The afternoon session featured five specialized breakout tracks (Water, General Industry & Building Services, Energy, Petrochemical & Chemical, and Service Excellence). KSB frontline business personnel engaged in in-depth discussions with sales partners on key topics such as quotation system optimization and analysis of differences in localized products, addressing specific pain points in each sector and providing effective solutions for practical operations.
At the exhibition area outside the conference hall, KSB technical personnel provided detailed demonstrations and introductions of KSB's flagship products and latest digital achievements, allowing sales partners to deepen their understanding of KSB's technical DNA and strengthening the connection between the technical and business sides.
KSB places a high priority on compliance. Ms. Cui Linan, Internal Audit and Local Compliance Officer of Asia North, and Ms. Sherry Wang, Legal Manager of Asia North, provided detailed explanations of relevant KSB policies and regulations, reinforcing the compliance awareness of KSB's sales partners and safeguarding the company's stable operations.
Mr. Frank Zhu provided a comprehensive summary of the conference, highly commending its achievements and outlining clear directions for future action. Mr. Ralf Kannefass, Mr. He Jun, Mr. Frank Zhu, and Mr. Jiang Ping, Managing Director of KSB Valves Changzhou, together kicked off the spectacular gala dinner.
During the gala dinner, KSB honored outstanding sales partners for their exceptional performance over the past year. Long-term contribution awards, ranging from five to twenty years, were also presented to recognize partners who have maintained long-standing collaborations with KSB, thanking them for their trust and support. This not only acknowledged their hard work but also served as an encouragement for continued collaboration and future success.
This conference was not only an industry event but also a milestone in building consensus, deepening cooperation, and planning for shared growth. KSB will continue to work hand-in-hand with its sales partners, leading the industry with superior products, professional services, and continuous innovation to create a better future.
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