Our Purpose and Values

We deliver pioneering solutions to the world's water and climate challenges, improving people's quality of life.
Every day, our purpose and values guide how we act and perform.
Water has always been at the heart of Grundfos. That's why we are committed to our purpose—to pioneer solutions to the world's water and climate challenges and improve people's quality of life.
We are committed to respecting water, protecting water, and improving water.
We take our responsibility seriously and are committed to raising respect for and understanding water worldwide.
Where water flows, we protect it by minimizing waste, improving its efficiency, and alleviating water shortages.
We improve water through water system innovation and energy optimization, ensuring it remains available not only for today's needs but for future generations.
Our six core values reflect who we are:
Sustainability
Grundfos operates responsibly and consistently drives more sustainable business and operations. Our products and solutions are designed to help our customers conserve natural resources and reduce their impact on the climate. We play an active role in the communities where we do business. Grundfos is a socially responsible company. We care for our employees, including those with special needs.
Openness and Integrity
At Grundfos, we practice what we preach. We communicate openly and honestly, both internally and externally. We act truthfully—even when things aren't always as they should be.
People First
Grundfos is people-first. We prioritize individual development. Everyone can make a difference. Everyone should feel respected and valued.
Independence
Grundfos's majority shareholder is and will remain the Paul du Jessen Foundation. Profit is a means to growth, not an end in itself. We ensure the company maintains a healthy financial foundation.
Partnership for Win-Win Results
Grundfos creates value through close collaboration with customers, suppliers, and other stakeholders. We are a global company built on local entrepreneurial spirit. We believe that diversity drives innovation and growth.
Unlimited Ambition
At Grundfos, we continually challenge ourselves to create better solutions, faster. We pride ourselves on striving for excellence in everything we do. We demonstrate leadership and define the future through innovation.